Djøf · animated gif & hero illustrations

The union, Djøf, wanted to ask their members - what are your most loathed words at work?

To help engage the union, in the vote for the worst phrase of the year, they asked me to help create a small animated campaign to go on web, social media and in their newsletter.

This was the animated result, which was later turned into a cover and article series for their magazine, with the results.

So what is the least popular corporate phrase, you ask?
”I hear what you’re saying…(but)”